Why Templates Kill Trust

Templates can be beautiful.

They can be fast.

They can be cheap.

But they won’t build trust — and that’s the only thing that converts.

At Lunova, we’ve seen it over and over: brands launch with a template, wonder why no one buys, then come to us when they’re ready to get serious. Here’s why templates fail

1. 

They All Look the Same

Your audience scrolls fast. If your site looks like 20 others they just saw, it gets forgotten instantly.

What we do instead:

We design custom layouts that reflect your product, tone, and energy. The goal isn’t just to look good — it’s to feel like you.— and what to do instead

2. 

They’re Built for Everyone — and No One

Templates are designed to fit as many businesses as possible. That means they don’t speak directly to your buyer. No urgency. No emotional hook.

What we do instead:

We write and design with a single goal: conversion. Every section has a job. Every sc

3. 

They Skip Strategy

Templates focus on structure, not substance. They don’t solve business problems — they just check boxes.

What we do instead:

We start with what matters: your offer, your buyer, your positioning. Then we build the site to support it.roll leads somewhere.

Final Word:

Templates are shortcuts.

Custom design is leverage.

If your site looks like everyone else’s, don’t be surprised when it performs like everyone else’s.