Buyers vetted you before you knew they existed.

B2B supply

A credibility site, technical content that ranks for what buyers actually search, and a quote flow that captures spec instead of a name and an email.

Distributors, suppliers, and manufacturers.

Capability, tolerance, lead time, minimum quantity — answered before the call.

Most supplier sites make procurement email to find out. Yours shouldn’t.

What’s broken

01
“Procurement found us and left.”
B2B buyers do most of the evaluation before contact. A site that can’t answer capability, tolerance, lead time, and minimum quantity loses the deal silently.
02
“We rank for our company name and nothing else.”
Buyers search by process, material, spec, and application. Most supplier sites are structured around the org chart instead.
03
“The quote request is a contact form.”
A form that collects a name and a message forces a discovery call to find out whether the inquiry was ever viable.

01
A credibility site
Capabilities, equipment, certifications, tolerances, industries served, and real facility and product photography.
02
Technical content and SEO
Pages structured around processes, materials, and applications, with schema and metadata built for how buyers actually search.
03
A quote request flow
Structured intake that captures spec, volume, timeline, and application, so the first call starts qualified.
04
CRM and pipeline setup
Inquiries routed, staged, and followed up automatically instead of living in one person’s inbox.
05
Tracking that works
Conversion tracking installed correctly so you know which pages and which searches produce actual quote requests.

01
Audit
What’s indexed, what ranks, what converts, and where inquiries currently go.
02
Build
Site, content structure, and quote flow as one fixed-price scope with a dated timeline.
03
Maintain
SEO, content, and pipeline work on a retainer, with monthly written reporting.

Make the site answer what buyers ask first.

Our catalog is huge and messy.

That’s normal. Structure comes first — categories, specs, and filtering — before design.

We sell through distributors, not direct.

Then the site’s job is credibility and quote capture, not checkout. Different structure, same principle.

Do you write technical content?

Copy is written from your subject matter input. I don’t invent specs, tolerances, or claims about your capabilities.

Who maintains it after launch?

You can, and you get a walkthrough at handoff. Or it stays on a retainer. Both are fine.

Send the site and I’ll tell you what’s missing — capability answers, indexed pages, quote intake, or tracking.