Your product isn’t the problem. The store is.
Brand identity, Shopify build, and lifecycle email — then ongoing conversion work measured against your real conversion rate, not a screenshot of a dashboard.
DTC, CPG, and marketplace brands.
01
“Traffic is fine. Conversion isn’t.”
Paying to send people to a page that doesn’t convert is the most expensive mistake in e-commerce, and it hides behind a healthy-looking traffic chart.
02
“The brand doesn’t justify the price.”
In a category where the product is comparable, presentation is the entire competitive advantage. A premium price needs a premium reason.
03
“Email is a discount code every two weeks.”
Welcome, abandoned cart, browse abandonment, post-purchase, winback. Most stores have one of five and wonder where repeat revenue went.
01
Brand identity
Positioning, voice, visual system, packaging direction, and a guide so it stays consistent across store, ads, and email.
02
Shopify storefront
Built custom against the brand system, not a purchased theme with the colors swapped.
03
Product page and checkout work
Offer framing, objection handling, social proof placement, subscription presentation, friction removal.
04
Klaviyo lifecycle flows
Welcome, abandoned cart and checkout, browse abandonment, post-purchase, winback, replenishment, with on-site capture and a branded template system.
05
Review and UGC systems
Reviews requested automatically after delivery, displayed where they affect the decision.
06
Ongoing conversion optimization
Hypothesis, implementation, test, adopt or revert. Measured against a baseline captured before anything changes.
01
Baseline
Current conversion rate, AOV, revenue per session, and flow performance captured before work starts, so improvement is provable.
02
Build
Brand, storefront, and flows as a fixed-price scope, phased so you can stop or continue at each gate.
03
Optimize
Ongoing conversion work, monthly written reporting, and a standing call cadence. For ongoing work, revenue share or equity is often a better structure than a retainer — Lunova gets paid when the store grows.
Same traffic, better store, different revenue.
Shopify storefronts
Conversion rate, measured
Klaviyo lifecycle flows
Packaging direction
Product page rebuilds
Review and UGC systems
Revenue share available
Do you take revenue share?
For ongoing conversion work, often yes, with a verified baseline and a defined buyout clause. Flat fees pay for activity; revenue share pays for results.
We’re on a platform other than Shopify.
How fast do results show?
Can you do Amazon too?
Find out what your store is losing at each step.
Send the URL. You’ll get a specific list of what’s costing you conversions, in priority order.