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Your product isn’t the problem. The store is.

E-commerce

Brand identity, Shopify build, and lifecycle email — then ongoing conversion work measured against your real conversion rate, not a screenshot of a dashboard.

Get a store conversion audit

DTC, CPG, and marketplace brands.

Skin and Bone storefront and packaging built by Lunova Creative.

What’s broken

  1. 01

    “Traffic is fine. Conversion isn’t.”

    Paying to send people to a page that doesn’t convert is the most expensive mistake in e-commerce, and it hides behind a healthy-looking traffic chart.

  2. 02

    “The brand doesn’t justify the price.”

    In a category where the product is comparable, presentation is the entire competitive advantage. A premium price needs a premium reason.

  3. 03

    “Email is a discount code every two weeks.”

    Welcome, abandoned cart, browse abandonment, post-purchase, winback. Most stores have one of five and wonder where repeat revenue went.

What gets built

  1. 01

    Brand identity

    Positioning, voice, visual system, packaging direction, and a guide so it stays consistent across store, ads, and email.

  2. 02

    Shopify storefront

    Built custom against the brand system, not a purchased theme with the colors swapped.

  3. 03

    Product page and checkout work

    Offer framing, objection handling, social proof placement, subscription presentation, friction removal.

  4. 04

    Klaviyo lifecycle flows

    Welcome, abandoned cart and checkout, browse abandonment, post-purchase, winback, replenishment, with on-site capture and a branded template system.

  5. 05

    Review and UGC systems

    Reviews requested automatically after delivery, displayed where they affect the decision.

  6. 06

    Ongoing conversion optimization

    Hypothesis, implementation, test, adopt or revert. Measured against a baseline captured before anything changes.

How it runs

  1. 01

    Baseline

    Current conversion rate, AOV, revenue per session, and flow performance captured before work starts, so improvement is provable.

  2. 02

    Build

    Brand, storefront, and flows as a fixed-price scope, phased so you can stop or continue at each gate.

  3. 03

    Optimize

    Ongoing conversion work, monthly written reporting, and a standing call cadence. For ongoing work, revenue share or equity is often a better structure than a retainer — Lunova gets paid when the store grows.

Same traffic, better store, different revenue.

Get a store conversion audit

Questions

Do you take revenue share?

For ongoing conversion work, often yes, with a verified baseline and a defined buyout clause. Flat fees pay for activity; revenue share pays for results.

We’re on a platform other than Shopify.

Then the work happens there. Migrations only get recommended when the platform itself is the constraint.

How fast do results show?

Conversion changes typically show within 30 to 60 days of a fixed change set, because they’re measured against a baseline captured before work started. Paid media needs a learning period first.

Can you do Amazon too?

Yes — listing content and A+ content are part of the marketplace side of the work.

Find out what your store is losing at each step.

Send the URL. You’ll get a specific list of what’s costing you conversions, in priority order.

Get a store conversion audit