Winter Concrete Construction
Introduction
Winter Concrete Construction is a concrete contractor serving Central Missouri. Lunova was brought in to build their brand identity, website, and intake infrastructure from the ground up.
- Year
- 2026
- Industry
- Concrete Contracting
- Scope of work
- / Branding/ Web design/ Automation/ Development/ SEO
- Timeline
- Ongoing
Challenges
No brand, site, or intake system in place
Before the engagement, Winter Concrete had no established brand identity, no website, and no system for capturing or managing inbound leads. Prospects had nowhere to land and no structured way to start a conversation. Without a CRM or automated intake, follow-up depended entirely on manual effort — creating gaps where leads could stall or disappear before a quote was ever sent.
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Results
Full brand and intake system now operational
Lunova built a complete brand identity and website with professional copy written for home service and trades prospects. A CRM sub-account was configured to capture and route inbound leads, and an AI chat assistant was integrated to handle initial prospect interactions. The result is a connected front-end and intake layer — brand to site to conversation to CRM — where none existed before.
